Genesis Motor, LLC, commonly referred to as Genesis, is the luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Group. Initially envisioned along with the plan for Hyundai’s new luxury sedan, the Hyundai Genesis, in 2004, the Genesis brand was officially announced as an independent marque on 4 November 2015, launching their first Genesis standalone model, the Genesis G90, in 2017 .
Facts about Genesis motors
Chris Hosford, Hyundai’s United States spokesman, cited three main reasons to make Genesis a stand-alone brand:
- Genesis extant seven years in the luxury car market was successful
- Genesis ranked among the top three segment sellers
- Customers demanded a separate Genesis division
Genesis Logo means
The Hyundai Genesis logo is easily recognised by its two wings. Situated between the wings is a black hexagonal shield that showcases the word “GENESIS.” The presence of wings in the logo’s design represents speed.
Genesis motors in India
Hyundai has already brought Kia in last year. The automotive landscape will certainly change post-Corona-crisis and everyone will have to recalibrate their plans and approach as the economy is expected to take a hit and recover over time.
Genesis’ India will most probably be led by their all-new upcoming SUV, the GV70. This 5-seater luxury SUV will compete in the Mercedes-Benz GLC Audi Q5 – BMW X3 segment and is expected to debut by the end of 2020 since it will be launched as a 2021 model.
All car models
Genesis Motor announced the launch of its first model, the G90 (EQ900 in South Korea), on 9 December 2015. The G90 serves as the brand’s flagship model. Genesis launched in the U.S. in late 2016, with the sale of the G80and G90 models. On 14 September 2016 a third model, the Genesis G70, was unveiled in Namyang, South Korea.